Action Plan
We come to the end, and for everybody's mental health it is very important to come to a conclusion.
The first thing to do is to capture all the good work that you've completed as part of the analysis. This means creating a report that contains:
Here is the thing - the action plan can be one statement that says something like Having completed the analysis the client at this stage has decided to take no further action.
That is perfectly fine. In the Cellar Door example the outcome was not to proceed with the implementation of a CRM simply because they discovered that their top customers numbered less that a hundred. A CRM would have been expensive, complex and just plain overkill for that number of people. The action plan explained that in the first instance they would transfer the card data to a spreadsheet and develop the spreadsheet over time. The second action was to look for a low cost CRM plug-in for the financial management system. A good outcome for the Cellar Door business.
If, after the analysis, there is a desire to take a next step, the action plan becomes a little more involved. A typical plan has the following sections:
And there you have it - Rupert's Analysis Process. I hope it serves you well.